Shimmer
NeuroLynQ
Measure the emotional response of a whole audience in real time from validated GSR and ECG data.
Overview
NeuroLynQ is a turnkey Shimmer system for measuring the emotional response of an individual or a group in real time, aimed at neuromarketing and audience research. It uses GSR and ECG data captured by one wearable sensor per participant, and reports aggregate metrics based on the percentage of the audience that is responding. Hardware and software come together, and Shimmer supports setup, with rental and service options also offered.
Built for
- Video ad and movie screening tests
- Focus groups and concept testing
- Shopper and car clinic studies
- Remote in-home audience research
Key features
Group response in real time
A live screen shows each participant as no, some or high response, plus the group share in each category.
GSR and ECG in one sensor
Each participant wears a single sensor that captures both GSR and ECG.
Aggregate metrics
Results are based on the percentage of the audience responding and can be aggregated and segmented.
Video with trace
A video with the response trace is available as soon as data collection ends.
Raw data export
Raw GSR and ECG data can be exported in .csv or MATLAB formats for custom analysis.
NeuroLynQ@Home
A remote version uploads participant data to a secure cloud server for near real-time collaboration.
Specifications
- Signals
- GSR and ECG (heart rate)
- Sensor per participant
- 1 combined GSR/ECG sensor
- Audience size
- Up to 45+ people at once
- Quantitative session
- 30 to 45 people per session
- Kit sizes
- 6, 10 or 15 sensors
- Study modes
- Mobile, qualitative, quantitative
- Analysis
- Real time, plus post-session summary
- Data export
- .csv or MATLAB formats
- Remote option
- NeuroLynQ@Home, cloud upload
- Licence terms
- 1, 2 or 3 years
- Purchase options
- Purchase, rental or service
Models and options
- NeuroLynQ kit, 6 sensors
- NeuroLynQ kit, 10 sensors
- NeuroLynQ kit, 15 sensors
- NeuroLynQ@Home (remote, launched March 2021)
Specifications as published by Shimmer. Configurations vary by model; we will confirm the exact build with your quote.
More from Shimmer
All Shimmer products
Consensys IMU Development Kit
9 DoF inertial sensing plus altimeter, with selectable ranges, for body worn applications.
Learn more
Consensys 200g IMU Development Kit
Shimmer3R IMU kit with an added high-g accelerometer that measures up to 200g, for impact and high-force event detection.
Learn more
Shimmer3R ECG and EBio
The 2025 Shimmer3R revision: 8x faster MCU, Bluetooth 5.4, USB-C. Real time ECG and bioimpedance for respiration, streamed live or logged to SD.
Learn more
Consensys EMG Development Kits
Shimmer3R kit for recording two channels of surface EMG, or ECG, alongside 9 DoF motion and altitude data.
Learn more
Consensys GSR Development Kits
Shimmer3R kit for recording GSR/EDA and optical pulse (PPG) heart rate from one sensor, with 9 DoF motion data.
Learn more
Consensys Bridge Amplifier+ Development Kit
Two-unit Shimmer3R kit for wireless strain gauge, load cell and resistance measurements alongside 9 DoF motion data.
Learn more
Consensys Bundle Development Kit
The complete Shimmer sensor set: a Shimmer3 IMU plus Shimmer3R ECG, EMG and GSR units, with a Base15 and software.
Learn more
ConsensysPRO
Record, plot and manage data from many Shimmers at once, in the lab or the field.
Learn moreNeed help choosing?
Tell us your application. We will recommend the right Shimmer product, quote it and support it after delivery.